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浠涔堟槸FMCG
閿璺氳蒋浠    2013-10-22 20:35:35    鏂囧瓧锛氥銆戙銆戙
鎽樿锛浠涔堟槸FMCG锛孎MCG浠h〃浠涔堟剰鎬濓紵
        FMCG鏄竴涓嫳鏂囩缉鍐欙紝瀹冧唬琛ㄧ殑鏄揩閫熸秷璐瑰搧鐨勬剰鎬濄傚叏绉版槸锛欶ast Moving Consumer Goods锛屾槸鎸囦娇鐢ㄥ鍛借緝鐭紝娑堣垂閫熷害杈冨揩鐨勬秷璐瑰搧銆
        閿璺氳ˉ鍏咃細蹇熸秷璐瑰搧鐨勫彟澶栦竴绉嶆柊鐨勫彨娉曟槸PMCG锛圥ackaged Mass Consumption Goods锛夛紝椤惧悕鎬濅箟锛屼骇鍝佺粡杩囧寘瑁呮垚涓涓釜鐙珛鐨勫皬鍗曞厓鏉ヨ繘琛岄攢鍞紝鏇村姞鐫閲嶅寘瑁呫佸搧鐗屽寲浠ュ強澶т紬鍖栧杩欎釜绫诲埆鐨勫奖鍝嶃
        鎵浠ワ紝鏈変簺鏃跺橣MCG = PMCG锛岄兘浠h〃蹇熸秷璐瑰搧銆 

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