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閿璺氳蒋浠-涓撴敞蹇熸秷璐瑰搧琛屼笟锛
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閿璺氳蒋浠    2012-03-09 12:47:26    鏂囧瓧锛氥銆戙銆戙
鎽樿锛FMCG鏄疐ast Moving Consumer Goods鐨勯瀛楁瘝缂╁啓锛屼唬琛ㄥ揩閫熸秷璐瑰搧銆傚揩閫熸秷璐瑰搧鎸囨秷璐硅呮秷鑰楄緝蹇佷笉鏂噸澶嶈喘涔扮殑浜у搧銆 涓浗蹇熸秷璐瑰搧缃(www.fmcg.com.cn)鏄腑鍥芥渶澶х殑蹇熸秷璐瑰搧琛屼笟缃戠珯銆
FMCG鏄疐ast Moving Consumer Goods鐨勯瀛楁瘝缂╁啓锛屼唬琛蹇熸秷璐瑰搧銆傚揩閫熸秷璐瑰搧鎸囨秷璐硅呮秷鑰楄緝蹇佷笉鏂噸澶嶈喘涔扮殑浜у搧銆 涓浗蹇熸秷璐瑰搧缃(www.fmcg.com.cn)鏄腑鍥芥渶澶х殑蹇熸秷璐瑰搧琛屼笟缃戠珯銆
涓庝箣鐩稿搴旂殑鏄滆愮敤娑堣垂鍝佲(Durable Consumer Goods)锛岄氬父浣跨敤鍛ㄦ湡杈冮暱锛屼竴娆℃ф姇璧勮緝澶э紝鍖呮嫭锛堜絾涓嶉檺浜庯級瀹剁敤鐢靛櫒銆佸鍏枫佹苯杞︾瓑銆 

FMCG鏄浗闄呴氳鐨勫彨娉曪紝鍏ㄤ笘鐣岄氱敤锛屾湁灏忛儴鍒嗗彨鍋氭槸PMCG锛圥ackaged Mass Consumption Goods锛夛紝椤惧悕鎬濅箟锛屼骇鍝佺粡杩囧寘瑁呮垚涓涓釜鐙珛鐨勫皬鍗曞厓鏉ヨ繘琛岄攢鍞 锛屾洿鍔犵潃閲嶅寘瑁呫佸搧鐗屽寲浠ュ強澶т紬鍖栧杩欎釜绫诲埆鐨勫奖鍝嶃傛渶瀹规槗璁╀汉鐞嗚В鐨勫瀹冪殑鐣屽畾鍖 鎷寘瑁呯殑椋熷搧銆佷釜浜哄崼鐢熺敤鍝併佺儫鑽夊強閰掔被鍜岄ギ鏂欍備箣鎵浠ヨ绉颁负蹇燂紝鏄洜涓轰粬浠鍏 鏄棩甯哥敤鍝侊紝瀹冧滑渚濋潬娑堣垂鑰呴珮棰戞鍜岄噸澶嶇殑浣跨敤涓庢秷鑰楅氳繃瑙勬ā鐨勫競鍦洪噺鏉ヨ幏寰楀埄娑﹀拰 浠峰肩殑瀹炵幇锛屽吀鍨嬬殑蹇熸秷璐瑰搧鍖呮嫭鏃ュ寲鐢ㄥ搧銆侀鍝侀ギ鏂欍佺儫鑽夌瓑锛涜嵂鍝佷腑鐨勯潪澶勬柟鑽(OTC)閫氬父涔熷彲浠ュ綊涓烘绫伙紝鍙﹀锛岄殢鐫琛屼笟鐨勭粏鍒嗭紝鑰愮敤娑堣垂鍝佷腑鐨勫皬瀹剁數锛屼互鍙婃秷璐圭數瀛愶紝涔熻嚜鍔ㄥ綊鍏ュ揩閫熸秷璐瑰搧浜嗭紝杩樻湁浜虹О鎵嬫満瀹為檯涓婁篃鎴愪负蹇熸秷璐瑰搧锛岃繖涓ょ被浼佷笟宸茬粡鍦ㄥぇ閲忎粠浼犵粺鐨 蹇熸秷璐瑰搧 琛屼笟鎷涜仒浜哄憳杩涜鎺ㄥ箍锛屽競鍦鸿繍浣滄墜娉曚篃鍩烘湰涓 蹇熸秷璐瑰搧 涓鏍枫 
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